S. Moothura and A. Beharry-Ramraj, “NAVIGATING ARTIFICIAL INTELLIGENCE PERSONALISATION AND CONSUMER PRIVACY IN DIGITAL MARKETING ACROSS SOUTH AFRICA AND GLOBAL CONTEXTS”, AGIQ, vol. 7, no. 1, pp. 261–285, Apr. 2026, doi: 10.69778/2710-0073/2026/7.1/a15.